Digital transformation programmes / strategies are all the norm for businesses these days where companies are maximising the opportunities being presented to them through innovative and technological advances. Those companies which adopt a continuous improvement culture core to their business strategy are paving the way to achieving greater efficiencies whilst enhancing the customer experience.
There are those which struggle with the concept and are only making small incremental steps towards utilising the digital infrastructure available to them. This may be a result of not recruiting the right skills to the organisation or the cultural habits that prevent innovation. The danger for these organisations is that they will loose their USP and competitive edge as we have seen on the high street with companies.
Digital strategies need to focus beyond the desktop, companies need to take account of Connected Tech, Artificial Intelligence, Augmented Reality and at some point in the future Blockchain technology. It is only once a organisation has a willingness to embrace and understand these emerging technologies can they truly understand the benefits that they offer to their businesses.
The health and social care sector for many years have utilised assisted technology and tele-healthcare but there is a need to reach beyond this. Consideration is needed on how connected tech can support customers and how analytics can be used to improve patient care. These types of changes require organisations to adopt a culture where the business is continuously evolving and seeking to take advantage of the opportunities that are available. This requires all the workforce to be part of the revolution with strong and visible leadership at the top.
Digital needs to is embedded within the organisations DNA and not delivered in blocks of change programmes which do not continuously follow each other. These types of programmes risk loosing the buy in from staff and loose the momentum that initially would have taken significant effort to achieve.
Those leading the revolution are increasing their efficiency, improving their customer experience and future proofing their place on the World Wide Web. They are able to offer better work life balance for their employees allowing remote working, the ability to collaboratively work on documents in real time. They can meet their ethical obligations, reducing their carbon footprint as employees do not need to be office based and can work off site and conference call into meetings.
The digital world is always evolving, the development of blockchain when it becomes accessible to the masses will significantly change the way we do business. This accompanied by quantum computing will allow businesses to remove intermediaries and develop and manage customers directly.
Organisations will need to ensure that they take account of the evolving digital environment as there is a danger that they will be the new fatalities of the digital era.
mandeepjandu 